Backlinks in SEO: How to Get Them for Free

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Backlinks in SEO are essential for domain authority growth. In this post I will be sharing with some of the free ways you can get backlinks to your blog.

A backlink refers to link created when a website links to another one. To search engines, a backlink is seen as a vote to the site being linked to. So the more votes you get, the better your seo rankings.

Free Ways to Get Quality Backlinks in SEO

backlinks in seo

1. Ask your friends for backlinks

If you have a friend who is in the same niche as you, then there is a backlink opportunity for you. You don’t have to ask for backlinks from irrelevant sites just for the sake of it.

Ensure that your friend is in the same niche as you and also as the person in need of a backlink, look for what you could possibly help your friend solve on their site and link that to whatever means you want the backlink.

You got to be helpful too nobody wants to feels like they are being used. Hope you get the point.

2. Guest posting

Guest posting is the most popular way to get backlinks to your site. You get to connect and build new relationships with other like-minded bloggers.

Another advantage of guest posting is that the site owner can also allow you to promote your social media profiles and products if you have any or whatever resource you wish to promote.

3. Create evergreen pillar posts

Some people may call it skyscraper or cornerstone post. This will take you longer than other posts since you will have to come up with every bit of information on the topic. You will need to consider that it is not a seasonal post as well.

This is because if you are looking forward to achieving free quality backlinks from it, it has to be an evergreen content. This means that it never goes out of season and it remains relevant despite the seasons of time.

If you manage to create a pillar post that covers all there is about that topic, other bloggers in the same niche will be more likely to link to your post since it offers more information past what they offer on their sites.

I hope you get the logic. It is so advantageous to write pillar posts because when it gets ranked higher in search engines, you are guaranteed long term SEO benefits.

This is because it becomes somehow hard for competitors to come up with content that can outrank yours.

4. Collaborating with other bloggers

You can invite other bloggers especially the popular bloggers in your niche to participate in an interview or a round up post. And then put all their opinions and ideas in one great post.

Once you publish the post, you will get the other bloggers linking to it from their blogs and sharing it with their readers as well. If you are able to do it then it can be a very good way for you.

The benefits are many as these types of posts have higher chances of going viral as well due to the social shares they get considering the popularity of the contributors.

5. Taking advantage of broken links

This approach involves you going on other blogs in your niche and locating possible broken links by research. You can use tools to help you with the research to perform the broken link check.

Then after you find them, you can reach out to the site owners and let them know about the broken links. After you inform them, you can suggest a replacement of the link with your own link.

However, you have to make sure that the link you are offering is worth it and is a perfect fit for the broken one. If the site owners are kind enough, they will appreciate your kindness by replacing the broken link with yours.

It doesn’t hurt to be kind anyway if they don’t give in. on to the next.

6. Writing Testimonials & Reviews

If you have used some products/services in the past and loved it, you can use that to your advantage. You need to go to the sites where you got the products/services and check if they have a testimonials page.

If you find it then chances are they share customer testimonials and reviews which help improve their authenticity. Writing a great testimonial or review for their product/service you used can be of great advantage to them.

When you submit it to them, you will earn a backlink since they will need to link to you as a sign of transparency to their customers.

7. Creating Infographics

If you wish to get a backlink from a particular site, you can go to their site and check their content to get an idea of what they are good at. You can then go ahead and create a great infographic that you feel will fit perfectly with their type of content.

Then reach out to them and ask if they would publish it on their site. If they accept, you will get a backlink from them when they give credits information for the infographic.

You do not have to be great at creating the infographics, you can as well outsource them from freelancers at a small cost.

8. High value commenting

Yes you read that right. High value commenting involves you writing comments on other bloggers posts. The comments ought to be insightful and valuable as per the context of the post topic.

Your main aim is to hold or spark a conversation with the site owner. This way you will create a relationship and an impression that you are knowledgeable in that area.

It will also raise your chances of acceptance if you choose to pitch a guest post idea to the owner since you have developed a friendly and genuine relationship. You don’t want to go online spamming other bloggers with direct links in the comments.

9. Participating in online communities

These could be online forums or social media groups. There will be people out there with issues related to your area of expertise.

Actively participating in these communities and being valuable by providing solutions and answers to other people problems can be so beneficial. You cannot write an entire blog post in response to a persons’ problem or question right?

That is a great chance for you to give a short and straight to the point answer and then if necessary, link to your blog post that has detailed information on the issue.

10. Write for your audience

Well, I know you are wondering how now? Okay here is the thing: many bloggers get carried away by the SEO thing that they forget to write for their ideal audience, and end up writing for the search engines bots.

When you are writing your blog posts, put your readers’ affairs first. It is from the readers engagement with the content that shows your content is valuable thus getting ranked higher.

If your blog post has a good flow, it is readable and it solves your readers’ problems it has a higher chance of being shared widely and as always, people will want to link out to what people love at the moment. Here is a blog post example format for you.

Is buying backlinks legal?

Buying backlinks is wrong per Googles’ Webmaster Guidelines. This means you run the risk of a penalty if you get caught and we both know what that could mean for your SEO rankings. It is better to go the safe long term approach.

Conclusion

I hope you found the post useful and learnt something new about “Backlinks In SEO“. Got more ideas, suggestions or questions? Be sure to reach out in the comment section below I will be more than happy to hear from you.

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Meet the Author

Hey, I’m Frank! A Digital Entrepreneurship enthusiast. I help people understand the fundamentals of digital entrepreneurship. I created this site originally to hone my web design skills, motivate & inspire people who also love to dream big! Read more...

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