In this post we will be discussing what seo is and how to do it properly for new bloggers. So that you can be in a good place to analyze what you need to do in order to optimize your blog for seo the best way.
Learn What SEO Is and How to Do It Properly
SEO (search engine optimization) helps your content get discovered on search engines whenever people search for particular keywords online.
This enables search engines to show your content on the results, which in return helps your blog get discovered thus gaining free organic traffic.
It not only helps you gain quantity in traffic but also quality since the traffic is organic which shows that people are interested in your content. It also shows that your content is great as well to be considered by the search engines.
What seo marketing means is that you put your efforts in optimizing your content to rank on search engines in order to gain target organic traffic.
Basically that is what SEO stands for in simple terms.
Types of SEO to website
There are three aspects to SEO namely technical SEO, on-page SEO and off-page SEO.
1. Technical SEO
This involves your site speed, indexing, security, structured data, mobile-friendliness, crawlability and site architecture.
In other words it refers to the non-content technical improvements on a blog which helps increase ranking of the blog pages on search engines. Learn more about Google indexing check.
This is because it helps search engines find your site, crawl it, interpret and index it correctly. Here is a post on how to reduce loading page time on blogger.
This type of seo can be done by use of online tools. Which enable you to audit your site and then generate report on the status along with recommendations on how to resolve available issues on your site.
Free seo audit tools for desktop:-
Free seo audit tools for mobile:-
2. On-page SEO
ON-page seo is the one most people are likely to land on first in their seo journey. This is because you will always come across keyword research when looking for blogging information online.
This type of seo involves the content on your blog in terms of keywords optimization and user experience.
You have to perform keyword research and be able to spot the most valuable keywords to target on a content page, after you have come up with the best keywords then you will need to create high quality unique content that is properly optimized by use of the keywords in all the necessary places and lastly using good meta tags as well.
3. Off-page SEO
This type of seo has to do with your sites reputation and authority, which is achieved by having high-quality backlinks from authoritative and relevant sites. More about backlinks in seo.
In order to get this type of seo working for you, you will need to incorporate guest posting and link building strategies for your blog to get more outbound links pointing back to it.
This will help show search engines that your site is well established and valuable.
SEO with Google Simplified for New Bloggers
Now that you know the basics of seo from its meaning to it’s aspects, how can you get it working for you? Well…bear in mind that it won’t happen overnight to achieve the results you desire.
Seo is a bit slow but I think it makes sense since there is no way people could just wake up and start a blog and then in a short period of time gain search engines trust just like that. Everybody could be blogging today.
It requires you to put in the hardwork first.
That proves to search engines that your blog deserves optimization. You have created great, unique, and valuable content that people love to consume. Your blog runs at top speed and functions without errors. Reputable and authoritative sites link back to your blog, proving that it is well-established and as valuable as the sites referring to it.
Search engine optimization techniques
Here is a strategy recommendation for you on how to get started with implementing seo to website as a beginner:-
Since you now know that seo falls into three categories,
1. First work on the technical part
This is because you only need to set up and customize your blog once, without relying on content or any external factors.
Ensure that search engines can easily access, crawl, and interpret your blog so they can index it.
This is because if the search engines do not understand your blog at the first place then you will be limiting your blog. Also ensure that your bounce rate stays low as it will indicate to the search engines that engagement is good and readers are loving your content.
If it’s high then it will indicate that people land on your site and click off which isn’t good. Learn more on bounce rate on Google analytics.
2. Now secondly go to on-page seo
After getting the technicalities setup right. Do proper research on your pages and blog post ideas keywords, find and make use of the most valuable ones. Learn keyword research in seo.
Ensure that you use them adequately and in moderation not to stuff your pages and posts with keywords. You have to make sure that your blog content suits your sites’ visitors’ needs first.
Ensure you are offering value and that the keywords appear naturally without taking away the meaning of your content. We are not trying to trick the search engines here but rather working to give value first, then receive in return.
Do this for every post you come up with to ensure that every post is properly optimized. Come up with a reasonable amount of content published on your blog before going on to off-page seo. Here is a guide of how to write a blog post example format.
3. Lastly go to the off-page seo
Here now is what determines your success is the content.
That is why I recommend you work on a reasonable amount of content, reason being, if you wish to obtain a guest post on an established and authoritative blog, your blog will act as your portfolio because the other blog owner might want to first visit your blog to see whether you are worth the guest post, and guess what?
If your content is great and sufficient, blog owners are more likely to approve your guest post than when you have less content published.
Ask yourself this, can you consider a blog which has low to no content for a guest post on your blog or link to it? Definitely not.
And that is because from an established and authoritative view, you will want to maintain your blog reputation and won’t risk linking to a blog that could pull you down.
Running your blog on blogger? Here is a search engine optimization tool for you.
Conclusion
I believe you have learnt something new on “SEO and How to Do It Properly“. Seo is too broad to cover in one post so I decided to go through the basics on this one and offer a quick recommendation on how to get started with it.
If you have any suggestions or questions, feel free to leave a comment in the comments section down below and I will be more than happy to hear from you.
