Emails are among the most cost-effective ways to communicate with your target audience and customers. However, building an email list for marketing from the ground up can be a tough job.
That’s why in this post we will look at some easy and effective ways to build and grow your own email list.
How to Create Email List for Marketing
What is Email Marketing?
Email marketing refers to a form of direct marketing that uses emails for communication. Every email send to a current or potential customer can be considered email marketing.
Email marketing can serve various purposes like:-
- Enhance relationship between merchant and current or previous customers which encourages loyalty and repeat business.
- Helps acquire new customers and convince current ones to make a purchase.
- Adds advertisement to emails sent by other companies to their customers.
Apart from email marketing being cost-effective, it also allows you to track and measure results.
What is mailing list in email marketing?
A mailing list refers to a compilation of email addresses for communication to multiple users simultaneously.
Why Do Emails Matter?
First and most importantly you need to ensure that your email list subscribers are opt-in. this indicates that they have given you the consent to email them.
To achieve this, you need to offer something of value in exchange for sign-ups to your mailing list. This allows you to create a strong email list of quality subscribers who are actually interested in what you have to offer.
It takes time and effort to build an effective email list but once created, you will be able to connect on a regular basis and promote your business to your subscribers.
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How do I get a free email list for marketing?
Marketers work hard to create profitable email lists. You can take a guess that giving away an effective email list for free will be impossible.
If by any chance you manage to find a free one I guarantee it will be worthless to your business for sure and on the other hand, it can land you and your business into some serious trouble.
Is it legal to buy an email list for business?
Buying an email list for business is a very bad idea. The big reason is you have no consent from the email list subscribers to email them.
Your emails will face deliverability issues and your email service provider might recognize it, ban you and worse of all your brand reputation will be at stake as well.
It is always wise to go the long route and create your own email list containing of people that are really interested in your product or content.
How to Create an Email List
Here is how to create an email list for marketing the right way!
1. Identify your target customers or audience.
Before you start building your email list, you will need to know who you want to reach and this way you will get ideas of where you can find them online.
2. Decide on a valuable offer to entice your target audience.
After you have identified your target audience now you need to create something of value for them. This will act as a means of exchange for signing up to your email list.
3. Create a sign-up form on your site or blog.
Ensure it is easily accessible and simple to sign up. Don’t have a blog yet? Learn why blogging is important and why you need to start yours.
4. Use social media and other online channels to promote the sign up form.
You will need to promote your sign up form to reach a larger audience. Ensure you are promoting where your target audience hangs out.
5. Start collecting addresses!
After you have gone through the above steps, now it’s time to start collecting the email addresses and building your email list.
Using an ESP (Email Service Provider) to automate email collection
An ESP helps manage your email list and automate tasks such as sending newsletters and automated emails as well.
GetResponse is a perfect example. It is an email marketing service that will help you create and manage your email list as well as designing beautiful emails for your email list subscribers.
With GetResponse free plan, you will access all its features and you will be able to send up to 1,000 emails per month.
Best Email Service Providers
Email marketing strategies
After you have created and grown your email list consisting of quality subscribers, now it’s time to start sending them valuable emails to keep them engaged and active.
Here are tips to help you with your emails strategy:-
1. Keep your emails precise.
You do not want to send a full article as email. Only include the main details in your email and ensure that your email communicates your point perfectly.
2. Include a strong call to action.
If you want your subscribers to purchase something or click through to your website or blog, ensure you use a strong call to action that will implore your subscribers to do exactly as desired.
3. Make use of videos and images.
This will add some taste to your email and will increase engagement as well.
4. Test!
Before you hit send, ensure that you have fully optimized your email. Send yourself the email multiple times before sending out to ensure that everything is in place exactly as you want it.
Building an email list for marketing from scratch takes time and effort but it’s very worth it in order to succeed with digital marketing. By following the steps above you will be good to go.
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Conclusion
As you have learnt, an “email list for marketing” is essential for business. I hope you found the post valuable and learned that with a little effort and dedication, you can create an effective and profitable email list for your business.
If you have any suggestions or questions, feel free to reach out in the comments section down below.
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Hey, I’m Frank! A Digital Entrepreneurship enthusiast. I help people understand the fundamentals of digital entrepreneurship. I created this site originally to hone my web design skills, motivate & inspire people who also love to dream big! Read more...