A Beginners’ Guide to Writing a Great Blog Post

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Are you just starting out with blogging but can’t find a blog post example format to guide you through? Well…the short answer is that there is no perfect format on how to write a blog post.

All that you have to consider is that your post is well understood by your readers. That is why you will go on and on searching for a perfect writing format which does not exist.

You will land on an endless list of blog posts giving you different formats hence getting you totally confused.

In this post we will be discussing how to write a blog post at the basic level. So that you can get an idea of where every other established blog started with writing blog posts.

This way you will have a good start and hopefully advance well eventually. Blogging never stops to teach us new ways for enhancing our skills. So without much talk let us see about how to write a blog post example format below:-

How to Write a Blog Post Example Format

a blog post example

1. Topic research

The very first thing you need to do is start by researching on your topic of interest. You want to be able to know what people are searching for related to your niche.

This way you will be addressing your readers’ issues directly. You might come up with various topics during your research which is okay. It helps generate more content ideas for you.

However, you need to identify the easier topics from your research results. Find the topics you already know about and are able to write about well for people to read and understand.

Choosing these most basic, beginner friendly topics will help raise your writing spirit much faster. Since you already know something about the topics and they are quite easy to write about.

The fact that they are easy to write about does not mean they are of any less value either. Perhaps readers love them since they are not hard to understand. So the first thing is performing your research.

If you jump into writing without a specific topic then you will be most likely to get stuck along the way.

2. Post outline

After you have come up with a winner topic for your blog post, now you need to break it down. You need to list the important points about your topic which you feel your readers would be interested in reading.

Come up with the points and expand them with simple explanations which are direct to the point. The points will depend on the nature of the post be it a how to, step by step guide, a story, a list etc.

Here are common blog post types to write about.

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3. Educate yourself on your niche

After outlining your post, now go educate yourself a bit more to get more information. Most of the times you will find that your blog post will have gaps. These gaps will require you to educate yourself in order to fill them.

Doing that before starting to write will be of great value as you will have everything you need for the post before starting.

4. Keyword rich intro

After you have gathered all requirements for your post now it’s time to write it. Write a keyword rich introduction for the post. Make it 3-5 sentences long and ensure that it has captivating words to make the reader want to read the entire post.

5. Keep off distractions

When going to write your blog post in depth, it is important to keep off any distractions. It could be turning off your TV, switching your phone to silent mode just getting rid of anything that could destruct you when you start writing.

6. Blog post body

Now let everything flow as per your outlined points for the blog post. Give it all you have found on the topic. Do not stress to format the blog post at this point. You need to concentrate on just writing everything you feel is useful.

Take breaks when writing

Writing without taking breaks will lead to you feeling exhausted. Remember to take breaks when writing. It could be just standing from your sit and coming back just to break your mind from being glued to your laptop. This way, you will find that every time you take a break you feel re-energized to write even more.

7. Post conclusion

Your blog post will need a good ending. Let the reader know that the post is coming to an end by writing a conclusion for the blog post.

Just sum up what you talked about in the post body without adding any new information. Also, remember to include a call to action like requesting your readers to share the post or subscribe to your email list for updates.

8. Editing & Formatting

After you have completely written your blog post, now it is the time to edit for any errors.

Ensure that your post is flowing and that it is easy to read and understand. Break it into shorter paragraphs and also make it easy to scan by use of headings and subheadings. Ensure to scan your post for plagiarism to ensure it is unique.

Here is a plagiarism check free online tool with percentage.

How long should a blog post be

Well the short answer is there is no exact figure of how long a blog post should be. It is all dependent on what your blog post is about and what your topic requires in order for it to be considered valuable.

If you search online you will find that many people give blog post length suggestions based on their observations on the top performing blog posts in different approaches.

Like for example the length of a “how to” blog post will differ from a “what is” blog post. Some other comparison to determine length estimates could be your goal for the blog post.

Do you want to rank the post higher in search engines and gain traffic?

Then you will also get different suggestions on length estimates from people who have taken their time to experiment and come up with blog post length that proves to be best for ranking in seo.

But does it have to be so confusing and tiring?

Of course no and I admit I fell victim of trying so hard to come up with the best word count for my blog posts too despite researching endlessly online for that perfect answer on how long a blog post should be which I never found.

Check out this post on how to avoid writers block and avoid getting stuck with content creation.

What determines how long a blog post should be

So here is what I have learnt so far in matters regarding blog post length and word count. If you are writing about a specific topic like take for example “SEO for beginners”.

You will need to know how broad or narrow the topic is and what amount of content would be considered long enough to satisfactorily provide value for people searching for such content online.

Unlike for a question answer blog post like “what is a blog” which basically requires just a simple definition to answer.

From the above two examples, you can evidently expect to get a 4,000+ word count from the “SEO for beginners” topic and a 1,000 or less word count for “what is a blog”.

All you need to put in mind is providing enough value in your blog post such that when readers search online for your blog post topic, and land on your post, they will get answers and solutions to their needs.

Give it all you got and also make sure you do proper research so as to identify what your competitors or top ranking sites in your niche have published on the topic.

If you are able to provide just double of the value in their content you will be more than likely to get search engines attention and gain sustainable free organic high quality traffic in the long run.

This is because of the fact that if you just do shallow research and come up with average content that is already being offered by other sites in you niche, chances are you won’t capture the search engines attention as they love fresh unique high quality content that has something new to offer to the readers.

What is the ideal length for a blog post?

Working to provide more value than what is currently available will put your blog post in a good position to overthrow the current top ranking page.

And also search engines need to see that your content puts visitor affairs first as well so do not just write chunks of paragraphs loaded with keywords trying to trick the algorithms because it just won’t work.

At least not for anyone I know has it worked, just be creative and put in the work. It is an investment you won’t regret in the near future when your blog grows into something profitable. So above all things, value is king in your content.

You could write a 10,000 words blog post on “what is a blog” and waste so much energy in the process when all was required from you was just a simple definition of a blog.

Imagine a scenario where you wrote all the 10,000 words and missed on the definition of a blog that was needed for the post? It is evidently not just about the word count but the value that your target audience is looking for in relation to your blog post topic.

If a 300 words blog post answers perfectly your readers issue, then that is enough while on the other hand if it really requires 3,000+ words to be valuable then that just is what is needed from you.

Blog post length for SEO

The posts that rank perfectly on search engines are a mix of both short and long-form content and if you do your research online, all you will get is some averages of the word counts of those top ranking pages depending on the blog post categories involved.

And another reason the numbers vary across the sites suggesting blog post lengths, I believe it is because if for instance you are writing on a topic that currently the top ranking page has a 1,500 word count, you might need to pass that word count with your blog post if you want to beat your competitors for that keyword and rank above.

This kind of proves there is added value and your post is detailed and better.

So if you manage to make your new post 2,000 words and hopefully rank on top, your page will have set a standard word count for that particular keyword since for another page to beat your page it will need to provide more value than your page which will result in more word count.

I hope it makes sense.

If you are able to answer those two questions then there lies your ideal blog post length. Free search engine optimization tool for blogger.

Conclusion

That is what I had for you on “How to Write a Blog Post Example Format“. I believe you found it useful. If you have any suggestions or questions, feel free to reach out in the comments section below I will be more than happy to hear from you and be of help.

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Meet the Author

Hey, I’m Frank! A Digital Entrepreneurship enthusiast. I help people understand the fundamentals of digital entrepreneurship. I created this site originally to hone my web design skills, motivate & inspire people who also love to dream big! Read more...

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