In this post we will be discussing what seo is and how to do it properly for new bloggers. So that you can be in a good place to analyze what you need to do in order to optimize seo to website the best way.
Learn What SEO Is and How to Do It Properly
SEO (search engine optimization) helps your content gain consideration by search engines whenever people search for particular keywords online.
This enables search engines to show your content on the top results. Which in return helps your site get discovered thus gaining free organic traffic.
It not only helps you gain quantity in traffic but also quality since the traffic is organic which shows that people are interested in your content. It also shows that your content is great as well to be considered by the search engines.
What seo marketing means is that you put your efforts in optimizing your content to rank on search engines in order to gain target organic traffic.
Basically that is what SEO stands for in simple terms.
Types of SEO to website
There are three types of SEO namely technical SEO, on-page SEO and off-page SEO.
1. Technical SEO
This type of seo involves your site speed, indexing, security, structured data, mobile-friendliness, crawlability and site architecture.
In other words it refers to the non-content technical improvements on a site which helps increase ranking of the site pages on search engines. Learn more about Google indexing check.
This is because it helps search engines find your site, crawl it and interpret and index it perfectly. Here is a post on how to reduce loading page time on blogger.
This type of seo can be done by use of online tools. Which enable you to audit your site and then generate report on the status along with recommendations on how to resolve available issues on your site.
Free seo audit tools for desktop:-
Free seo audit tools for mobile:-
2. On-page SEO
ON-page seo is the one most people are likely to land on first in their seo journey. This is because you will always come across keyword research when looking for blogging information online.
This type of seo involves the content on your site in terms of keywords optimization and user experience.
You have to perform keyword research and be able to spot the most valuable keywords to target on a content page, after you have come up with the best keywords then you will need to create high quality unique content that is properly optimized by use of the keywords in all the necessary places and lastly using good meta tags as well.
3. Off-page SEO
This type of seo has to do with your sites reputation and authority, which is achieved by having high-quality backlinks from authoritative and relevant sites. More about backlinks in seo.
In order to get this type of seo working for you, you will need to incorporate guest posting and link building strategies for your site to get more outbound links pointing back to your it.
This will help show search engines that your site is well established and valuable.
SEO with Google Simplified for New Bloggers
Now that you know the basics of seo from its meaning to the types of it, how can you get it working for you? Well…bear in mind that it won’t happen overnight to achieve the results you wish for.
Seo is a bit slow but I think it makes sense since there is no way people could just wake up and start a blog and then in a short period of time it gains search engines trust just like that. Everybody could be blogging today.
It requires you to put in the hardwork first.
That is what will prove to the search engines that your site is worth of optimization since you have worked on great, unique and valuable content that people would love to consume, your site is at its best speed and functions well without errors and you have other reputable and authoritative sites pointing back to your site which implies that your site is well established and is as well valuable as the authoritative sites pointing back to it.
Search engine optimization techniques
Here is a strategy recommendation for you on how to get started with implementing seo to website as a beginner:-
Since you now know that seo falls into three categories,
1. First work on the technical part:
This is because it is much of settings and customizations on the site which you have to get done just once without relying on content or any outbound factors.
Ensure that your site can be accessed easily by search engines, crawled and interpreted perfectly and therefore indexed.
This is because if the search engines do not understand your site at the first place then you will be limiting your site. Also ensure that your bounce rate stays low as it will indicate that engagement is good and readers are loving your content to the search engines.
If it’s high then it will indicate that people land on your site and click off which isn’t good. Learn more on bounce rate on Google analytics.
2. Now secondly go to on-page seo:
After getting the technicalities setup right. Do proper research on your pages and blog post ideas keywords, find and make use of the most valuable ones. Learn keyword research in seo.
Ensure that you use them adequately and in moderation not to stuff your pages and posts with keywords. You have to make sure that your site content suits your sites’ visitors’ needs first.
Ensure you are offering value and that the keywords appear naturally without taking away the meaning of your content. We are not trying to trick the search engines here but rather working to give value first, then receive in return.
Do this for every post you come up with to ensure that every post is properly optimized. Come up with a reasonable amount of content published on your site before going on to off-page seo. Here is a guide of how to write a blog post example format.
3. Lastly go to the off-page seo:
Here now what determines your success is the content.
That is why I said you work on a reasonable amount of content, reason being, if you wish to obtain a guest post on an established and authoritative site, your site will act as your portfolio because the site might want to first visit your site to see whether you are worth the guest post, and guess what?
If your content is great and sufficient then you have high chances of getting approved to do the guest post unlike when you have less content published on your site.
Ask yourself this, can you consider a site which has low to no content for a guest post on your site or link to it? Definitely not.
And that is because from an established and authoritative view, you will want to maintain your site reputation and cannot risk linking to a site that could pull you down.
Running your blog on blogger? Here is a search engine optimization tool for you.
Conclusion
I believe you have learnt something new on “Learn What SEO Is and How to Do It Properly“. Seo is too broad to cover in one post so I decided to go through the basics on this one and a quick recommendation on how to get started with it.
If you have any suggestions or questions, feel free to leave a comment in the comments section down below and I will be more than happy to hear from you and help where possible.
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Hey, I’m Frank! A Digital Entrepreneurship enthusiast. I help people understand the fundamentals of digital entrepreneurship. I created this site originally to hone my web design skills, motivate & inspire people who also love to dream big! Read more...